Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 19, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


RedOctane: Aerosmith's  Guitar Hero  Take Bigger Than Recent Albums

RedOctane: Aerosmith's Guitar Hero Take Bigger Than Recent Albums

December 23, 2008 | By David Jenkins

December 23, 2008 | By David Jenkins
Comments
    3 comments
More: Console/PC



Musicians such as Aerosmith already generate more revenues from its Guitar Hero game than they do from album sales, according to GH publisher RedOctane

RedOctane president and co-founder Kai Huang claims that many songs sales have more than doubled after appearing in a popular music game.

Speaking to the Associated Press, he specifically claimed that Aerosmith made more money from Guitar Hero: Aerosmith than either of their last two albums.

"The kind of exposure that artists can get through the Guitar Hero platform is huge," said Huang.

In the same report a record label executive speaking under condition of anonymity indicated that typically record companies make more from a single 3 million copy selling album than from all of their video game revenues combined.

Record companies also often miss out on image and likeness licensing deals, which go straight to musicians and are becoming increasingly important.

Earlier in the year Warner Music CEO Edgar Bronfman infamously claimed that the amount being paid to the music industry by video games publishers was too small. But despite his complaints, the company continues to license its music for use in games.

The Recording Industry Association of America (RIAA) reported sales of $10.4 billion in 2007, down 11.8 percent from 2006 -- and expected to decrease again in 2008. By comparison, total video game sales collated by NPD Group more than doubled in 2008, reaching $1.9 billion by the end of November.


Related Jobs

HB Studios
HB Studios — Lunenburg/Halifax, Nova Scotia, Canada
[08.19.19]

Experienced Software Engineer
Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States
[08.16.19]

Senior Engine Programmer
Insomniac Games
Insomniac Games — Burbank, California, United States
[08.16.19]

Lead Character TD
Wargaming.net
Wargaming.net — Austn, Texas, United States
[08.16.19]

Senior Community Manager, World of Warships









Loading Comments

loader image