Nintendo has dominated London's seventh annual MCV Industry Excellence Awards for a third year, as Media Molecule's LittleBigPlanet and publisher EA also earned honors.
Nintendo won the award for best PR Team, Games Campaign (for Wii Fit) and Marketing Team. The company also picked up the MCV Retail Advisory Board Special Recognition award.
After going to Nintendo for three of the previous six years, this year's Grand Prix award went to EA Sports - with Peter Moore flying in to pick up the award personally.
Other winners included Xbox Live Experience for Marketing Innovation and Fallout 3 for Sales Triumph. Sony's LittleBigPlanet won best New Games Brand - beating out competition from Codemasters' Race Driver: GRID and Nintendo's Professor Layton.
The list of winners in full is:
Star Store: Gamestation - Birmingham New Street
Retail Innovation: HMV Gamerbase
Store Manager: Mike Barnes & Pearl Robinson (GAME Oxford Street)
Online Retailer: Play.com
High Street Retailer: GAME
PR & MARKETING
PR Team: Nintendo
Games Campaign: Wii Fit
New Games Brand: LittleBigPlanet
Marketing Team: Nintendo
Marketing Innovation: New Xbox Live Experience
PEOPLE & INDUSTRY
UK Development Team: Rockstar North
Distribution Team: Centresoft
Sales Triumph: Fallout 3 - Bethesda
Sales Team: Sega
Games Publisher: Activision Blizzard
MCV Retail Advisory Board - Special Recognition: Andy Yates (Nintendo)
Grand Prix: EA Sports
"It's only right that the industry acknowledges and celebrates successes from the previous 12 months. And whilst the next year looks far from easy, this year's MCV Industry Excellence Awards winners can offer some guidance as to how things should be done," said Stuart Dinsey, managing director of Intent Media, publisher of MCV.
"Congratulations to all our finalists and well done to the industry as a whole for another hugely successful 12 months," he added.