Following its April 28 launch, Sony Online Entertainment's free-to-play casual MMORPG Free Realms
has amassed 3 million unique users, SOE announced Friday.
SOE CEO John Smedley said the family-friendly game, which has enjoyed a youth-focused TV campaign, has attracted on average 500,000 new gamers per week. Smedley also said SOE worked on the game for four years prior to release.
The first 3 million registrants will have access to the "3M Pet Party Pack," which contains "virtual goodies" for players' virtual pets.
A rep for SOE told Gamasutra that the 3 million figure is "the number of registered accounts for Free Realms
." The game is free to download and play, but has optional microtransaction and subscription elements.
also ties into a trading card game playable both with physical cards and inside the game via digital codes.
One month after release, SOE said the game
had hit 2 million users.