Activision has claimed its Call of Duty: Modern Warfare 2
will be the "biggest entertainment launch of all time
," and retailer GameStop agrees -- anticipating the title will have the biggest launch it's ever seen.
"By all indicators, we anticipate Call of Duty: Modern Warfare 2
will be the biggest entertainment launch of 2009, as well as the biggest video game launch in GameStop’s history," GameStop merchandising and marketing EVP Tony Bartel said in a statement to media outlets.
Bartel makes his prediction based partially on preorders -- MW2
is enjoying the largest number of preorders across its 6,200-store network for any title GameStop has ever offered for sale.
The other portion of the estimate comes from modeling on the previous title in the series: Call of Duty: World at War
reportedly sold 2 million units in its first month on sale, and over 1 million monthly thereafter.
"Call of Duty: Modern Warfare 2
should easily surpass that launch mark based on the unbridled customer enthusiasm we’re seeing," says Bartel.