Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 25, 2021
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Ubisoft Reports $117M Loss On Sales Drops, Catalog Discounting

Ubisoft Reports $117M Loss On Sales Drops, Catalog Discounting

November 30, 2009 | By Leigh Alexander

November 30, 2009 | By Leigh Alexander
Comments
    Post A Comment
More: Console/PC



With first-week sales of Assassin's Creed II up 32 percent over the previous title, Ubisoft says the game is likely to beat expectations -- but for the first six months of its fiscal year, the company reported a €78 million ($117 million) operating loss.

The loss, which comes alongside sales of €166 million ($249 million) in the three-month period that ended September 30, is in line with the company's targets. Ubisoft says it's seen a sharp drop in sales over the fiscal year so far, and gross profits from its back catalog fell "sharply" on aggressive retail discounting and promotions.

"First-week sales of Assassin’s Creed II, up 32 percent, with positive initial indications for the second week, combined with an overwhelmingly warm reception from gamers, validates our strategy of developing bigger franchises," said CEO Yves Guillemot in a statement accompanying the financial results.

But while Assassin's Creed 2 is set to beat targets, the instability of the Wii software market in particular has harmed the publisher, Guillemot added: "Our Wii games have got off to a more contrasted start in a less predictable market."

Finally, the company hopes the launch of James Cameron's Avatar film will boost launch sales of its tie-in game when it releases this week.

Ubisoft retained its existing guidance, confirming its expectations of third-quarter revenues of €540 million ($811 million) and full fiscal year 2010 revenues of €1.04 billion ($1.56 billion), with full-year pre-compensation profits of at least €72.8 million ($109.3 million). The company's fiscal year ends March 31, 2010.


Related Jobs

Insomniac Games
Insomniac Games — Burbank, California, United States
[07.23.21]

Engine Programmer
Insomniac Games
Insomniac Games — Burbank, California, United States
[07.23.21]

Character TD
Sony PlayStation
Sony PlayStation — San Diego, California, United States
[07.23.21]

Environment Outsource Review Artist
Egosoft GmbH
Egosoft GmbH — Würselen, Germany
[07.23.21]

Senior Game Programmer









Loading Comments

loader image