Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 17, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Google Edges Out Sony For Best Brand Reputation

Google Edges Out Sony For Best Brand Reputation

May 25, 2010 | By Kris Graft

May 25, 2010 | By Kris Graft
Comments
    2 comments
More: Console/PC



Google topped the Reputation Institute's annual international list of companies ranked by global reputation, beating video game console makers Sony and Microsoft in the rankings.

The Institute's "Global Reputation Pulse 2010" report acknowledges companies with the "most trust, admiration, respect and good feelings from the general public."

PlayStation house Sony was right behind Google in second place. Google's "reputation pulse score," based on a survey that polled people on a company's performance, products, innovation and other factors, was 78.62. Sony's was 78.47.

Windows and Xbox provider Microsoft came in at 11 on the list with 74.47. Apple was sixth with 76.29.

Last year, Microsoft ranked 30th, while Sony was in 126th place and Apple in 52nd. Nintendo held the sixth place position last year, but didn't make it onto this year's list because it did not generate enough revenues during the year to qualify.

Although Google, Sony, Microsoft and Apple do have ties to gaming, their portfolios include a wide array of products, so reputation isn't necessarily based on specific brands like Xbox and PlayStation.

The top five companies this year were Google, Sony, The Walt Disney Company, BMW and Daimler (Mercedes-Benz). This is the fifth year for the Reputation Institute's Reputation Pulse report.


Related Jobs

Hyperkinetic Studios
Hyperkinetic Studios — Los Angeles, CA, California, United States
[09.16.19]

Lead Environmental Artist - Los Angeles
Hyperkinetic Studios
Hyperkinetic Studios — Los Angeles, California, United States
[09.16.19]

Level Designer - Los Angeles
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[09.16.19]

QA Tester
Daybreak Games
Daybreak Games — Austin, Texas, United States
[09.16.19]

Senior Engine Programmer









Loading Comments

loader image