Adobe believes its imminent Molehill 3D Flash technology will present a real rival to Unity in the web game development space -- as part of an in-depth interview
, a spokesperson tells us why.
"Obviously one of the things Unity has done very well is deliver great capabilities in their engine and their tools. We haven't announced any specific plans at this point, but you can imagine that Adobe is focused on designers and developers," says Jennifer Taylor, senior director of product and strategy for gaming solutions at Adobe.
"We're going to be looking to find ways to solve their challenges and to make working with 3D as easy as we've made working with video, with vectors, with all these different content types," she continues.
"We are thinking very strategically about ways in which we can reduce the cost and the pain and the challenges for developers so that they can embrace the new capabilities we are adding to the runtime around 3D."
The Molehill technology will bring 3D to the Flash platform -- an obvious and appealing point for game developers who have primarily been reliant on their own tech to power 3D apps in Flash thus far.
San Franisco-based Unity offers a competing engine and browser plug-in solution which has been escalating in popularity
The full feature article, which in addition to Adobe has comments from Unity CEO David Helgason and 3D Flash game developers Frima and XPEC, is live now on Gamasutra