Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

GDC 2011: 600,000 Sign Up For  Battlefield Play4Free  Beta

GDC 2011: 600,000 Sign Up For Battlefield Play4Free Beta

March 3, 2011 | By Eric Caoili

Electronic Arts' Swedish subsidiary Easy Studios revealed that some 600,000 gamers have already signed up for the closed beta of Battlefield Play4Free since it announced the testing phase last November.

Developed by the same team that worked onBattlefield Heroes,a more cartoonish but also free-to-play entry for the shooter franchise,Battlefield Play4Freefeatures 32-player online battles, sandbox gameplay, 16 vehicles that players can control, and a more gritty tone in a modern war setting.

EA has a staggered launch planned forBattlefield Play4Free's open beta that will first welcomeBattlefield: Bad Company 1/2 andBattlefield 1943 players on March 31, then will add followers of the game's Twitter and Faceook followers starting April 4. The game is expected to fully launch early this year.

Easy Studios' general manager Ben Cousens revealed in a Game Developers Conference session last night that his team createdBattlefield Play4Freewith 10 to 15 percent of the budget spent on upcoming Windows/Xbox 360/PS3 gameBattlefield 3, and that it's already making that money back through microtransactions.

The open beta launch follows just a few days after Electronic Arts announced a partnership with browser-based game developer and portal operator Bigpoint to distribute Play4Free titles internationally, starting with Lord of Ultima. Neither have announced Battlefield Play4Free as a game included in that agreement.

Related Jobs

Dana Farber Cancer Institute
Dana Farber Cancer Institute — Brookline, Massachusetts, United States

Officer (Video Game Community Manager) - Event Fundraising
Sony PlayStation
Sony PlayStation — San Mateo, California, United States

Digital Analytics and Monetization Manager (Esports)
Game Closure
Game Closure — San Francisco, California, United States

Backend Engineer
Game Closure
Game Closure — San Francisco, California, United States

Senior Game Engineer

Loading Comments

loader image