Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 19, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

ESRB: Majority Of 2010 Releases Received E Rating, 5 Percent Rated M

ESRB: Majority Of 2010 Releases Received E Rating, 5 Percent Rated M

March 16, 2011 | By Kyle Orland

An analysis of 1,638 game ratings issued by the Entertainment Software Rating Board in 2010 shows over half of the evaluated games received an E (Everyone) rating, with only 5 percent of titles rated M (Mature).

Fully 55 percent of ESRB-rated games received an E in 2010, with an additional one percent rated EC (Early Childhood). An E10+ (Everyone 10+) rating was given to 18 percent of 2010 releases, while 21 percent of the titles received a T (Teen) rating. No 2010 titles were rated AO (Adults Only).

The breakdown is in line with the previous three years, in which roughly 60 percent of games received an E rating and 6 percent of games were rated M, according to previous ESRB statements.

A 2007 Gamasutra analysis of game ratings across systems found that Sony and Microsoft systems include a significantly higher proportion of M- and T-rated games and a lower proportion of E-rated games than Nintendo systems.

Though M-rated games make up just a fraction of distinct 2010 titles, such games tend to dominate industry sales. Five of the top 10 selling new retail games in the U.S. in 2010 were rated M, including overall top-seller Call of Duty: Black Ops, which NPD recently named the best-selling game of all time in the U.S.

A late 2009 survey commissioned by the ESRB found that 70 percent of U.S. parents consider ESRB ratings when making purchasing decisions for their children.

But groups including the Parents Television Council and the FTC have criticized game retailers for lax enforcement of ESRB ratings, saying unaccompanied children were able to buy M-rated games during one out of five secret shopper visits.


Related Jobs

Heart Machine
Heart Machine — Culver City, California, United States

Studio Manager
iGotcha Studios
iGotcha Studios — Stockholm, Sweden

Mid - Senior Producer
HB Studios
HB Studios — Lunenburg/Halifax, Nova Scotia, Canada

Experienced Software Engineer
iGotcha Studios
iGotcha Studios — Stockholm, Sweden

Technical Artist

Loading Comments

loader image