Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
January 25, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Kiip Lands $4M In Funding For Coupons Tied To In-Game Achievements

Kiip Lands $4M In Funding For Coupons Tied To In-Game Achievements

April 11, 2011 | By Kyle Orland

A new in-game ad startup has got $4 million to fund its concept of giving players branded coupons and product samples when they complete specific in-game tasks.

Kiip announced last week it had received $4 million in funding from a variety of venture capital firms, but the company rolled out its achievement-based ad on 15 mobile titles today.

When players earn an achievement in a Kiip-powered game, a pop-up asks for an e-mail address which will receive a coupon or free sample offer, with no account sign-up required. Developers have a limited number of rewards they can provide in each game, and a "variable reward schedule" prevents players from expecting a reward every time.

Summarizing the system as "real-world rewards for virtual achievements," to Wired, Kiip founder and former Digg employee Brian Wong says tying rewards to in-game accomplishments removes the game-breaking annoyance of banner ads and puts the message at a natural pause point in the game, when players feel they've earned something.

Wong claims up to 50 percent of users that earn an achievement in testing opted to receive the associated coupon, well above single digit engagement percentages for other in-game ad schemes.

Wong told Wired he didn't want to reveal which games were using the Kiip system for fear players would flock to those games just for the rewards. The company's web site claims over 15 million active players of Kiip titles and is currently seeking applicants for its iOS and Android SDK.

Initial advertisers on Kiip include Carl's Jr., Dr. Pepper, GNC,, popchips, Sephora and vitaminwater.

Related Jobs

Health Scholars
Health Scholars — Westminster, Colorado, United States

3D Artist
Health Scholars
Health Scholars — Westminster, Colorado, United States

3D Animator
Schell Games
Schell Games — Pittsburgh, Pennsylvania, United States

Community Marketing Specialist
Disbelief — Chicago, Illinois, United States

Junior Programmer, Chicago

Loading Comments

loader image