Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
February 20, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Zynga Filing Reveals Company's Extensive Exclusivity Deal With Facebook

Zynga Filing Reveals Company's Extensive Exclusivity Deal With Facebook

July 20, 2011 | By Tom Curtis

In an addendum to Zynga's IPO-related S-1 filing with the SEC, the company revealed that its exclusivity deal with Facebook, first established last year, covers more than just Facebook Credits.

In May 2010, Zynga and Facebook resolved a dispute over the implementation of the universal Facebook Credits system by establishing a five-year agreement, under which Zynga would adopt the new over-arching currency in its games, with Facebook receiving a cut of the profits.

This new filing, however, reveals that in addition to committing to Facebook Credits, Zynga has agreed to allow any game it builds with Facebook integration or data to become exclusive to the platform "for the duration of the agreement," reports the Wall Street Journal site AllThingsD.

Titles currently listed in the exclusivity agreement include FarmVille, PetVille, FishVille, Treasure Isle, Mafia Wars, YoVille, Cafe World, and Live Poker.

The agreement also notes that Zynga cannot release its titles on a list of several redacted rival social networks, though the company has permission to release games based on email or SMS. (It appears that the company's current iOS titles are unaffected.)

In addition, Zynga has agreed to inform Facebook of any new games on the platform at least a week before launch, and exclusivity terms apply to these titles as soon as they go live.

To hold up its own end of the bargain, Facebook has committed to help Zynga reach "certain growth targets for monthly unique users of Covered Zynga Games," and the S-1 filing implied the company will share an undisclosed cut of the revenue if Zynga creates ads within its games.

However, Facebook representatives told Inside Social Games, "We don't have agreements with any developers, including Zynga, to share revenue from ads next to their Facebook canvas apps. We did agree with Zynga to work together in the future on providing ads on their properties beyond Facebook, but we have no current timeline for when we might start working on that."

AllThingsD also reports that if Zynga titles exceed or fail to meet Facebook's promised growth targets, the terms of the agreement will change.

Related Jobs

Double Fine Productions
Double Fine Productions — San Francisco, California, United States

Finance Analyst
Shiver Entertainment
Shiver Entertainment — Miami, Florida, United States

Game Programmer/Software Engineer
innogames — Hamburg, Germany

Senior 3D Artist – Warlords of Aternum
Health Scholars
Health Scholars — Westminster, Colorado, United States

Lead Unity Software Engineer

Loading Comments

loader image