Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
June 25, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Sega Sammy Alters Half-Year  Forecast Due To 'Weak' Game Sales

Sega Sammy Alters Half-Year Forecast Due To 'Weak' Game Sales

October 5, 2011 | By Mike Rose




Sega Sammy has altered its financial forecast for the first half of the current fiscal year ended September 30, noting a drop in expected revenue, but an increase in profits.

The company cited "weak" sales of new game titles as the reason for the decrease in expected revenue. However, a reduction in the operation expenses for its pachinko machine business means the company has now shifted an expected loss to profits instead.

Sales in the amusement machine business have also been "surpassing projections," according to a statement from the company.

Sega Sammy had originally forecast revenue of 165 billion ($2.15 billion) for the first half of this fiscal year, but has now lowered this expected figure to 150 billion ($1.96 billion). Official first-half figures will release in the near future.

In terms of profits, the company originally forecast that it would see a loss of 3 billion ($39.11 million) for the half. It has now altered this, forecasting profits of 2 billion ($26.08 million).

For the first half of this fiscal year, Sega Sammy posted losses, blaming "generally weak" video game demand in the U.S. and Europe.


Related Jobs

New World Interactive
New World Interactive — Calgary, Alberta, Canada
[06.25.19]

Art Director
New World Interactive
New World Interactive — Calgary, Alberta, Canada
[06.25.19]

Head of Production
Ubisoft RedLynx
Ubisoft RedLynx — Helsinki, Finland
[06.25.19]

Senior Game Designer
Electronic Arts
Electronic Arts — Madrid, Spain
[06.25.19]

EA Sports Madrid - UI Software Engineer









Loading Comments

loader image