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Wooga sees 11M downloads for  Diamond Dash  iOS

Wooga sees 11M downloads for Diamond Dash iOS

April 2, 2012 | By Mike Rose

April 2, 2012 | By Mike Rose
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More: Smartphone/Tablet, Business/Marketing

German social game maker Wooga has seen notable success with its latest splash on iOS, as its casual title Diamond Dash has been downloaded over 11 million titles for the mobile platform.

Wooga primarily develops Facebook titles, and last year said it had over 30 million monthly active users. The company told Gamasutra in July that it was planning a big move on iOS, and then in October launched HTML5 game Magic Land Island for mobile devices. It then launched Diamond Dash for iPhone and iPad devices in December.

The mobile version of this arcade puzzle game uses the same basic framework as its Facebook counterpart, and allows players to synchronize their accounts between the platforms to compete with other players, regardless of their platform.

Of those 11 million downloads, Wooga says that 64 percent of users logged in via Facebook, and noted that logged in players are eight times more likely to spend money on in-app purchases for Diamond Dash. It also states that 50 percent of logged in players spend on average 50 percent more money.

The company also provided statistics regarding the split between iPhone and iPad downloads. 40 percent of Diamond Dash downloads were for iPad -- 13 percent came from the new iPad. In comparison, 51 percent of the downloads came from iPhone devices, with the remaining 9 percent from iPod touch devices.

The iOS version of the game connects to the Facebook browser version, and users who select Facebook notifications for the game while browsing Facebook on an iOS device as taken directly to the iOS game. Wooga said that, during March, players were taken to the iOS game via notifications over 18.5 million times, "highlighting Facebook's growing role as a mobile distributor."

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