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Amazon Appstore pummels Google Play in revs per user - analyst

Amazon Appstore pummels Google Play in revs per user - analyst

April 2, 2012 | By Mike Rose

April 2, 2012 | By Mike Rose
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More: Smartphone/Tablet, Business/Marketing



The latest report from mobile analytics firm Flurry has found that Amazon's Android Appstore is generating significantly more revenue per user that Google's own Play store.

The Amazon Android Appstore launched last year, allowing Amazon users to purchase and download Android apps straight through Amazon via a web browser, or through the Amazon Appstore Android app. The Google Play store, in comparison, comes as standard on all Android devices.

New data from Flurry suggest that the Amazon Appstore generates more than three times as much revenue per user compared to the Google Play store. Flurry reports that the Amazon Appstore generates 89 percent as much revenue per user as Apple's iOS App Store, while Google Play generates just 23 percent in comparison to iOS.

Flurry believes that the difference is down to retail and digital sales not being "Google's traditional core competency," while both Apple and Amazon have perfected efficiency in online shopping.

The company also expects to see an increasing number of Android developers supporting Amazon over the next year, while it believes that other big Android supporters, such as Samsung, may decide to copy Amazon and make a big push with their own stores.


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