Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
April 22, 2021
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 Prototype 2  will 'struggle to reach 500K' U.S. sales in first year - analyst

Prototype 2 will 'struggle to reach 500K' U.S. sales in first year - analyst

April 17, 2012 | By Mike Rose

April 17, 2012 | By Mike Rose
Comments
    4 comments
More: Console/PC, Business/Marketing



Newsbrief: A new report from analyst group Cowen and Company suggests that Activision's open-world action game Prototype 2, due for release next week, will "struggle" to reach 500,000 units sold in the U.S. in its first year.

Analyst Doug Creutz has reduced his previous estimate for Activision Blizzard's fiscal 2012 EPS from $1.05 to $1.01, stating that Prototype 2 is likely to see a "soft performance" when it launches, and will not sell as well as the original game.

He notes that neither the Xbox 360 or PS3 version of the game have broken into Amazon's top 100 selling games charts, which he says is "typically a bad sign for actual sales."

"We had been modeling the title to slightly exceed the 900,000 U.S. units the original title sold through during the year after its June 2009 launch," he explained. "We now believe Prototype 2 could struggle to reach 500,000 first-year U.S. units."


Related Jobs

Sony PlayStation
Sony PlayStation — San Francisco, California, United States
[04.22.21]

Sr. Director, UX Design
Insomniac Games
Insomniac Games — Burbank, California, United States
[04.22.21]

Character TD
Insomniac Games
Insomniac Games — Burbank, California, United States
[04.22.21]

Facial Character TD
Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States
[04.22.21]

Senior Technical Designer









Loading Comments

loader image