Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
January 17, 2018
arrowPress Releases






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 EverQuest 's free-to-play switch causes 125% rise for in-game purchases

EverQuest's free-to-play switch causes 125% rise for in-game purchases

April 18, 2012 | By Mike Rose

April 18, 2012 | By Mike Rose
Comments
    Post A Comment
More: Console/PC, Business/Marketing



Sony Online Entertainment said this week that unique log-ins for its long-running MMORPG EverQuest have increased by 150 percent since the game went free-to-play in March.

The company found great success when it switched sequel EverQuest II to the free-to-play model last December, with new player registrations increasing by around 300 percent.

It then revealed earlier this year that the same model would be applied to the original EverQuest, 13 years after the game launched.

Since going free-to-play last month, EverQuest has seen its concurrent user count increase by 40 percent, while player registrations have increased by 3.5 times.

Purchases of in-game items have also seen a notable increase, up 125 percent compared to figures from before the game was free-to-play.

SOE currently has at least two MMORPGs in development, including a project codenamed "EverQuest Next" and Planetside 2, the latter of which Smedley has already said will launch with a free-to-play approach inspired by Riot Games' popular RTS League of Legends.


Related Jobs

Jam City
Jam City — Culver City, California, United States
[01.17.18]

Platform Engineer
Shiny Shoe
Shiny Shoe — San Francisco, California, United States
[01.17.18]

Gameplay and Engine Programmer
Ubiquity6
Ubiquity6 — San Francisco, California, United States
[01.17.18]

AR Front End Engineer - React Native
Square Enix Co., Ltd.
Square Enix Co., Ltd. — Tokyo, Japan
[01.17.18]

Experienced Game Developer









Loading Comments

loader image