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Tencent accounted for a third of all Chinese online games revenue last quarter - report

Tencent accounted for a third of all Chinese online games revenue last quarter - report

May 25, 2012 | By Mike Rose

May 25, 2012 | By Mike Rose
More: Social/Online, Business/Marketing, China

Newsbrief: Revenue from major Chinese Internet company Tencent made up more than a third of all revenue in the Chinese online games market during the first quarter of the current fiscal year, according to research reports.

A new report from Analysys International states that Tencent had a 33.7 percent share of the overall 11.27 billion Chinese yuan ($1.78 billion) revenues from the sector during the first quarter.

Tencent's success is down to numerous big name partnerships, including EA's The Sims Social and, most recently, PopCap's Plants vs Zombies, alongside the company's own releases Cross Fire and Dungeons With Warriors.

In comparison, Chinese World of Warcraft operator NetEase had a 17.3 percent share, while Chinese Rift operator Shanda Interactive took a 16.0 percent share of the market. These top three together hold a 67 percent share of the overall Chinese online game market.

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