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Apple not interested in 'traditional gaming' says CEO Tim Cook

Apple not interested in 'traditional gaming' says CEO Tim Cook

May 30, 2012 | By Mike Rose

May 30, 2012 | By Mike Rose
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More: Smartphone/Tablet, Business/Marketing



Apple is not interested in getting involved with what is perceived as "traditional gaming," CEO Tim Cook said this week.

Speaking at the D10 conference, and as reported by All Things Digital, Cook explained that games have evolved past big-screen console gaming, and Apple is not interested in exploring that particular area of the market.

"I view that we are in gaming now in a fairly big way," he said. "Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games."

However, he added, "I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today, and things in the future will only make that bigger."

When asked whether Apple intends to focus on games on TV, he responded, "I think it could be interesting."


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