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Peak's revenues, user numbers soar thanks to social games for Middle East

Peak's revenues, user numbers soar thanks to social games for Middle East

June 12, 2012 | By Eric Caoili




Istanbul-based developer Peak Games (Okey) claims it has the third-largest social gaming platform in the world with its audience of some 9.7 million daily active users across its titles and third-party published releases on Facebook.

Peak says it's managed to surpass other major global companies like Electronic Arts (8.7 million DAUs) and Wooga (8.4 million DAUs) because of its focus on emerging markets like Turkey, the Middle East, and North Africa.

The developer says those regions make up the third-largest population in the world and the fourth-largest economy. By offering titles tailored for those markets, Peak has increased its 2012 first quarter revenues by ten times compares to the same period last year.

Its DAU numbers might still be far behind Zynga's 56 million players and King.com's 12.1 million on Facebook, but Peak's 30 million monthly active users is already ahead of other social sites like Foursquare (15 million) and Pinterest (20 million).

To support the company's growth, Peak has brought in Robert Unsworth, previously Digital Chocolate's global sales and business development VP, as its new business development director. He's tasked with managing the company's partner relations and penetration into new markets.

Ali Kutay, an angel investor and former CEO of WebLogic and GoldenGate, has also joined Peak's board of advisors.

Founded in 2010, Peak employs more than 170 workers across its offices in Turkey, Jordan, Saudi Arabia, the United Arab Emirates, Germany, and Spain. Its game portfolio includes 20 Facebook, web, and mobile titles.


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