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90% of UK Wii U consumers picked up the Premium model

90% of UK Wii U consumers picked up the Premium model

December 3, 2012 | By Mike Rose

December 3, 2012 | By Mike Rose
More: Console/PC, Business/Marketing

90 percent of all Nintendo Wii U consoles sold in the UK during the console's launch week were the Premium model, meaning that only 10 percent of consumers picked up the 8GB Basic pack.

Breaking this down, Chart-Track said the ZombiU Pack, which bundled together the third-party Ubisoft title with a Wii U Premium model, made up 30 percent of all Wii U hardware sales while the Premium console on its own had a 60 percent share of total sales.

The Basic offering comes with a GamePad and 8 GB of storage space, while the Premium model includes the game collection Nintendo Land, 32 GB of storage and a discount that gives shoppers a "Deluxe Digital" 10 percent discount on certain downloadable titles until 2014.

Despite the launch of the new Nintendo console, the top 10 had no Wii U exclusive games, with Call of Duty: Black Ops II once again taking the top spot, even with a 35 percent drop in sales. Newcomer and critically acclaimed Far Cry 3 entered the charts at number two, according to Chart-Track.

The highest-charting Wii U exclusive title was Nintendo Land, coming in just outside the top 10 at number 11 -- it's notable that copies of the game bundled with the Wii U Premium console were counted towards the game's position in the charts. Meanwhile New Super Mario Bros. U managed number 14.

Ubisoft's ZombiU was the best-selling third party exclusive game for the Wii U, entering the charts at number 17. Other than these three titles, no other Wii U games featured in the UK top 40.

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