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Real-money gambling startup Betable nabs Zynga's biz dev VP

Real-money gambling startup Betable nabs Zynga's biz dev VP

January 17, 2013 | By Mike Rose




Newsbrief: Betable, a social games platform that allows developers to implement real-money gambling features into their games, has grabbed Zynga's ex-VP of business development as its own.

Jonathan Flesher previously left Zynga last November, where he had secured a number of celebrity deals for the company, including in-game integrations of Lady Gaga and Snoop Dogg content. He's also worked as director of business development for Electronic Arts.

Flesher told TechCrunch that incorporating online gambling into free-to-play social games results in "a higher lifetime value from your players," meaning that those companies that delve into the space will have a huge advantage over those that aren't.


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