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Zynga cross-promotion sees  Village Life  approach 2M DAUs

Zynga cross-promotion sees Village Life approach 2M DAUs

March 27, 2013 | By Mike Rose

March 27, 2013 | By Mike Rose
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More: Social/Online, Business/Marketing



Social games company Zynga has chosen to promote a third-party game across its entire network for the first time, bolstering its Zynga Partners program to the next level.

UK-based Playdemic is the first studio to be featured as part of Zynga's incentivised cross-promotion efforts, and its popular Facebook game Village Life is now being promoted alongside first-party Zynga titles like FarmVille 2 and Words With Friends.

Thanks to this promotion, Playdemic notes that its daily active user count skyrocketed by over 650 percent over a single weekend, from 261,000 DAUs to nearly 2 million.

The move comes as Zynga takes another giant leap toward Facebook independence, offering its browser-based games without the need for a Facebook account for the first time.


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