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Nintendo favors talking directly to fans over E3 circus

Nintendo favors talking directly to fans over E3 circus

April 25, 2013 | By Mike Rose

April 25, 2013 | By Mike Rose
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More: Console/PC, Business/Marketing



Newsbrief: Nintendo will not present a large-scale presentation at this year's E3, as the company says that it plans to instead focus on several smaller events.

Rather than its usual E3 plans, Nintendo says that it is "working to establish a new presentation style for E3." This will include utilizing its now-popular Nintendo Direct broadcasts, focusing on new software for the Wii U and 3DS.

The company also says that it will host a number of smaller events for American distributors and Western gaming media. "We are continuing to investigate ways to deliver information about our games directly to our home audience around the time of E3," said Nintendo president Satoru Iwata.


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