Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
June 16, 2021
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

'We knew we were gonna land cheaper than those green guys'

'We knew we were gonna land cheaper than those green guys'

June 11, 2013 | By Mike Rose

June 11, 2013 | By Mike Rose
More: Console/PC, Business/Marketing, E3

"We kind of had a feeling; we kind of knew we were gonna land a little bit cheaper than those green guys."
- Scott Rohde, Sony's VP of Worldwide Studios, has told Polygon that the PlayStation 4 pricing and used games policy were not direct responses to Microsoft's Xbox One.

After Microsoft revealed yesterday that the Xbox One will costs $499 at launch, Sony then went on to tout a $399 price tag for its PS4.

Rohde says that Sony had set this price in stone well before the event, and had nothing to do with the Xbox One pricing. "When [the Xbox One pricing] was verified this morning, we've just been walking around with smiles all day," he said.

And Rohde also says that Sony's used games policy was not a reaction to the Xbox One's restrictions. "That was always our plan," he noted. "It's something that we believe in. We know gamers come first; we know what they want."

He continued, "I was personally overwhelmed with the massive explosion on Twitter, with everyone essentially begging, 'Please don't do this Sony, please don't do this PlayStation!' It was so hard not to say, right away, 'Well, we never were going to do that, but now let's have a little fun and announce it in a fun way at the PlayStation press conference.'"

However, this appears to conflict with the thoughts of Adam Boyes, who heads up its publisher and developer relations teams. Boyes tweeted thanks to the individual who organized the #PS4NoDRM campaign, and when asked whether there was ever talk in the Sony camp about utilizing DRM, he answered, "There was a ton of conversation absolutely."

Related Jobs

Gameloft Australia Pty Ltd
Gameloft Australia Pty Ltd — Brisbane, Queensland, Australia

Lead Game Designer
Fishermen Labs
Fishermen Labs — Los Angeles, California, United States

AR/VR Technical Lead
Insomniac Games
Insomniac Games — Burbank, California, United States

Concept Artist
Insomniac Games
Insomniac Games — Burbank, California, United States

Character Artist

Loading Comments

loader image