Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
January 24, 2020
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 Candy Crush Saga 's King abandons in-app advertising

Candy Crush Saga's King abandons in-app advertising Exclusive

June 12, 2013 | By Mike Rose




Candy Crush Saga studio King confirmed with Gamasutra this week that it has removed all in-app advertising from all of its games across web and mobile platforms.

"We are moving out of the ad business altogether across all platforms," Alex Dale, CMO at King told us.

"The reason we're doing that, is that we want to focus all we can, and all our resources, on delivering a great player experience," he continued.

"We've growth a lot over the last year, driven by microtransactions in the Saga games - particularly Candy Crush Saga - and we think this is the right thing to do from the user experience point of view."

As for how the team at King will be affected, Dale noted, "We're hoping to redeploy almost all of the people involved, and those that end up not remaining with King will be treated generously."

He said that "a few roles" at the company will be affected as part of the move.


Related Jobs

Insomniac Games
Insomniac Games — Burbank, California, United States
[01.24.20]

UI Developer
Iridium Studios
Iridium Studios — Los Angeles, California, United States
[01.24.20]

Gameplay Engineer
Bohemia Interactive
Bohemia Interactive — Amsterdam, Netherlands
[01.24.20]

C++ Programmer
Amazon Game Studios
Amazon Game Studios — Irvine, California, United States
[01.24.20]

Sr. Game Server Engineer - New World









Loading Comments

loader image