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Video: How Western mobile games conquered China

June 18, 2013 | By GDC Vault Staff

June 18, 2013 | By GDC Vault Staff
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More: Social/Online, Indie, Design, Production, Business/Marketing, Video

For Western mobile games to succeed in China, they need to undergo "deep culturalization," which includes a total re-scripting for a game's story, says Henry Fong in this GDC 2013 lecture.

Fong's company, Yodo1, recently published Alpha Zero and Cut the Rope: Time Travel to Chinese markets to large success. He discusses how his company handled the monetization, payment, distribution, and discovery walls that these games faced when approaching the Chinese market in this free lecture, courtesy of GDC Vault.

Session Name: The Western Games That Conquered China

Speaker(s): Henry Fong

Company Name(s): Yodo1

Track / Format: Localization Summit

Description:This session will explain how to launch a Western mobile game in China on both iOS and Android, by using case studies of various Western hit games that have done well in China. Highlights will include how to localize your games with the tastes of Chinese gamers in mind, how to effectively promote and distribute your games in China's highly fragmented market, how to leverage China's local social media, and how to localize your monetization strategy.

About the GDC Vault

In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent GDC events, and the service offers even more members-only content for GDC Vault subscribers. Those who purchased All Access passes to events like GDC, GDC Europe, and GDC China already have full access to GDC Vault, and interested parties can apply for the individual subscriptions via a GDC Vault inquiry form.

Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company. More information on this option is available via an online demonstration, and interested parties can find out more here. In addition, current subscribers with access issues can contact GDC Vault admins.

Be sure to keep an eye on GDC Vault for even more new content, as GDC organizers will also archive videos, audio, and slides from other events like GDC China and GDC 2013. To stay abreast of all the latest updates to GDC Vault, be sure to check out the news feed on the official GDC website, or subscribe to updates via Twitter, Facebook, or RSS.

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