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November 12, 2019
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Video: The evolution of audio in social games

August 7, 2013 | By Staff




"Thereís a lot of noise in the social space, youíve got to do what you can to rise above."
-- Loot Drop's Dren McDonald, the audio developer of lolapps's hit Ravenwood Fair.

In this session from GDC 2012, McDonald discusses the rapidly-changing landscape for sound in social games and urges audio and game designers to work together early in their projects for more impact.

McDonald describes how social game audio has evolved from the music-less Mafia Wars, to Farmville's short and catchy loops and Castleville's live orchestra and vocalists. He then presents what went right and wrong with his attempts to elevate the standard of audio in social games in the projects Ravenwood Fair and Ravenskye City.

About the GDC Vault

In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent GDC events, and the service offers even more members-only content for GDC Vault subscribers. Those who purchased All Access passes to events like GDC, GDC Europe, and GDC China already have full access to GDC Vault, and interested parties can apply for the individual subscriptions via a GDC Vault inquiry form.

Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company. More information on this option is available via an online demonstration, and interested parties can find out more here. In addition, current subscribers with access issues can contact GDC Vault admins.

Be sure to keep an eye on GDC Vault for even more new content, as GDC organizers will also archive videos, audio, and slides from other events like GDC China and GDC 2013. To stay abreast of all the latest updates to GDC Vault, be sure to check out the news feed on the official GDC website, or subscribe to updates via Twitter, Facebook, or RSS.

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