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The Wii U price is not the problem, says Nintendo

The Wii U price is not the problem, says Nintendo

August 12, 2013 | By Mike Rose

August 12, 2013 | By Mike Rose
More: Console/PC, Business/Marketing

"If the price is actually an issue [with Wii U], then there is some contradiction between the current sales balance between the Basic and Premium versions of the Wii U."
- Nintendo president Satoru Iwata has dismissed suggestions that the Nintendo Wii U will receive an official price drop at some point in the near future.

The Wii U hardware hasn't been selling very well at all -- in fact, it only managed 160,000 units sold worldwide from April to June this year. As a result, some retailers have suggested that Nintendo needs to lower the price.

However, speaking to CVG, Iwata noted that the more expensive Premium version of the console is far outselling the cheaper Basic edition, and if the price of the console was really the issue, you'd expect to see the opposite.

"The Basic version should have sold a lot, but the fact of the matter is that people are buying more of the Premium version," he said. "So the issue is not there."

The Basic edition currently costs $300, while the Deluxe/Premium edition costs $350. In comparison, the PlayStation 4 will cost $399, while the Xbox One will cost $499.

Instead, he says, it's simply a case that the Wii U needs more games, rather than an issue with the price.

"I understand that the real issue is the lack of software," he noted, "and the only solution is to provide the mass-market with a number of quality software titles."

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