Licensing surrounding EA Sports' college football titles continues to hit snags. It started when, amidst multiple lawsuits, the National Collegiate Athletic Association (NCAA) announced it would not be renewing its contract with EA
, saying it was up to each organization or university to license its players or trademarks. Now, two such organizations -- the Southeastern Conference (SEC) and the Big Ten -- have also announced
they will no longer be licensing to EA.
"Each school makes its own individual decision regarding whether or not to license their trademarks for use in the EA Sports game(s)," said the SEC in a prepared statement. "The Southeastern Conference has chosen not to do so moving forward.
"Neither the SEC, its member universities, nor the NCAA have ever licensed the right to use the name or likeness of any student to EA Sports."
EA has maintained that its college ball titles will continue sans NCAA branding, and the publisher may still go through the Collegiate Licensing Company (CLC) to secure team names, including some members of the SEC. Without the license to use SEC or Big Ten trademarks, however, EA Sports might not be able to use the names or logos of certain championships or bowl games in its franchise going forward.
CBS reports that a third conference, Pac-12, has also announced it will not be renewing licensing
with the publisher.