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Xbox One's first TV ad is all about games. No, not those kinds of games

September 5, 2013 | By Kris Graft

September 5, 2013 | By Kris Graft
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More: Business/Marketing, Video



We all know that Microsoft has big plans for its video game lineup on Xbox One, and the first TV ad for the console is all about games ľ football games. Not Madden. Actual NFL football games on TV that feature footage of real-life people.

We're sure we'll see some video game-centric ads later, but this first outing is a clear effort to pull the mass market audience away from the idea that the upcoming device is primarily a game player -- rather a multi-purpose entertainment device for the living room.

NFL's regular season kicks off tonight, so the timing is actually spot-on.

Xbox One launches November 22.


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