"What people in Japan really would like to see is a very well-developed personality."
In this free GDC Vault
video from GDC 2004, former Sony localization director Ryoichi Hasegawa discusses how character designs for iconic IPs such as Jak and Daxter
and Crash Bandicoot
were tweaked for the Japanese market, along with how GTA3
and Medal of Honor
were a success overseas.
Hasegawa also compares the Western ESRB rating system to Japan's CERO system, examines trends in Japanese market (several of which continue today), and more in the talk "A Peek Behind the Shoji: Japan's Videogame Market Today
About the GDC Vault
In addition to this presentation, the GDC Vault
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