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The Walking Dead comic publisher launches games business

The Walking Dead comic publisher launches games business

March 10, 2014 | By Christian Nutt




Newsbrief: The Walking Dead is a notable recent hit in games -- and obviously the creator of the IP noticed. Skybound, which publishes the comic, has launched Skybound Interactive -- and brought in a game industry insider to run it, VentureBeat reports.

Dan Murray was VP of business development for independent developer collective Foundation 9 Entertainment from October 2006 to December 2013. He's now heading up Skybound Interactive.

The plan seems to be to turn Skybound's other comic properties into games. "Itís about starting as a comic, releasing it in the market, and letting the fans decide. Itís a natural and organic way to approach transmedia," Murray told VentureBeat.


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