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The next step for Twitch: Selling games via the streaming platform

The next step for Twitch: Selling games via the streaming platform

April 16, 2014 | By Mike Rose

April 16, 2014 | By Mike Rose
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More: Console/PC, Indie, Business/Marketing



A landmark moment for video game broadcasting company Twitch today: You can now buy Vlambeer's latest game Nuclear Throne directly through Twitch, the first game to be available for purchase through the service.

If you connect your Twitch account up to the Nuclear Throne website, you can then choose to purchase the game via Twitch. Buying the game through Twitch grants you the ability to chat during subscriber-only mode, says Twitch.

"If you're interested in learning about game development, this is where you should buy the game," reads the blurb.

According to the website, 60 percent of the revenue goes to Vlambeer via the purchase -- this compares to 70 percent through Steam, and 90 percent via Humble Bundle.

[Update: Twitch got in contact with Gamasutra to stress that it is Vlambeer that is selling Nuclear Throne using Twitch's API, rather than Twitch doing the selling.

"They decided to use Twitch Connect functionality in a very interesting and innovative way," the Twitch rep told us. "They are automatically identifying subscribers and offering them access to the game as part of the Vlambeer Twitch channel subscriber benefits. It's yet another example of how our community leverages the Twitch platform in new and inventive ways."]


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