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Disney:  Infinity  will be a billion-dollar franchise

Disney: Infinity will be a billion-dollar franchise

June 13, 2014 | By Mike Rose

June 13, 2014 | By Mike Rose
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More: Console/PC, Business/Marketing



Newsbrief: Disney's video game business has seen a swing to profits in the last year thanks to the launch of Disney Infinity -- and the company believes that franchise will soon be a $1 billion asset.

Disney Infinity originally launched last August, and as of last month had global sales of $550 million. Now Disney Interactive president Jimmy Pitaro has told Reuters, "We will be a billion-dollar franchise."

The franchise is expected to hit $1 billion in sales following the launch of Disney Infinity 2.0: Marvel Super Heroes. Of course, it'll be a while before Infinity catches up with Skylanders.


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