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 Destiny  to be biggest game of the year? One analyst suggests so

Destiny to be biggest game of the year? One analyst suggests so

June 27, 2014 | By Christian Nutt




According to a new report published by VentureBeat, Cowen and Company analyst Doug Creutz has projected Destiny the best-selling game of 2014, giving it chances of selling 10 to 15 million copies and pulling in roughly $600 million to $900 million at retail.

Inclusive of marketing, Activision is spending $500 million on the Bungie-developed game, which it is releasing for PlayStation 3, PlayStation 4, Xbox 360, and Xbox One. CEO Bobby Kotick has called the game the "biggest new IP in our company's history" and has also christened it "Activision Publishing’s next billion dollar franchise."

Creutz said that the game has the highest score in his "Ordometer" report, in which he tracks the popularity of upcoming games, in the last four years -- meaning it could outsell even the next iteration of Activision's tentpole console franchise Call of Duty.


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