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Indies, be aggressive!: A tip from the 2014 Game Career Guide

Indies, be aggressive!: A tip from the 2014 Game Career Guide Exclusive

August 21, 2014 | By Staff




Looking to advance your career in the video game industry? The annual Game Career Guide for 2014 is now available!

In this edition, independent game developer (and former Game Developer magazine EIC) Brandon Sheffield of Necrosoft Games offers some advice for indies -- be aggressive!:

"Whether you're pitching to publishers, hoping to get featured in festivals, or trying to Kickstart your project, you've got to put yourself out there as much as possible. Make friends with other developers, maintain a strong online presence, and communicate what you and your game are all about."

"Unfortunately most indie developers forget how important a marketing component is, and will toil away in obscurity until their game is released, then wonder why nobody noticed. I'm fairly guilty of this myself, given how often other developers ask what I'm working on! If I were doing my job, they'd already know. So get out there and make some noise. Show concept art, show Vines of interesting elements of your game, write a narrative about your team coming together - anything to show you're working, and that your work is worth paying attention to."

There's much more in this year's Game Career Guide. Download it today!


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