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EA backs the White House's new anti-sexual assault initiative

EA backs the White House's new anti-sexual assault initiative

September 19, 2014 | By Alex Wawro

September 19, 2014 | By Alex Wawro
More: Serious, Business/Marketing

Newsbrief: Developer and publisher Electronic Arts is one of many corporate partners supporting the "It's On Us" initiative, a public campaign launched this week by President Obama that aims to raise awareness about -- and hopefully curtail -- sexual assault on academic campuses.

Campaign organizers are asking supporters to take a pledge that entails watching for and intervening against potential instances of sexual assault, and the BBC reports that EA intends to advertise the pledge to its customers across the company's online game platforms.

This partnership is in line with EA's growing track record of supporting initiatives that raise awareness about social issues -- last year the company spearheaded a small summit to discuss LGBT issues in the game industry and threw its support behind the inaugural GaymerX conference.

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