To hear Drinkbox Studios' Chris McQuinn tell it, a key quandary facing all developers is: how can you best maximize your game's exposure while spending "X" marketing dollars?
Speaking at the 2014 Game Developers Conference, McQuinn sought to help answer that question by running down how Drinkbox went about trying to get the word out about its first game, Tales From Space: About A Blob, the lessons it learned from doing so, and how it went on to apply those lessons towards partnering with a PR company to market its second (and more successful) game, Mutant Blobs Attack.
It's a good talk, one that covers some of the wrong turns and educational mistakes Drinkbox made and how those experiences informed the way it spread the word about its most recent (and most successful) game Guacamelee!
We've taken the liberty of embedding the video of "Indie Game Public Relations: 5 Years of Painful Lessons" above, but you can also watch it here for free on the GDC Vault.
In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers.
Those who purchased All Access passes to recent events like GDC, GDC Europe, and GDC Next already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page. Finally, current subscribers with access issues can contact GDC Vault technical support.
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