Firefly Games nets $8 million to bridge the East-West gap on mobile
Newsbrief: Los Angeles and Shanghai-based startup Firefly Games has netted an $8 million investment to help it in its mission of bringing top-grossing Asian mobile games to Western audiences. The company was founded just last month.
Firefly has plans to release four titles in the West this year, as well as beef up its internal development efforts using the funds, with plans announced to focus specifically on building out its business intelligence infrastructure. Firefly plans to blend "proven Western event systems" into its Asian-market ports and turn them into Western successes.
Its first title is Rising Heroes, a tablet and mobile strategy game developed by China's 4Inch Games -- released in Asia as Hero Force.
The company also plans to make strategic investments using its new capital.