Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
January 22, 2020
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Facebook aims to bring players back to desktop games with video ads

Facebook aims to bring players back to desktop games with video ads

April 28, 2015 | By Christian Nutt




Newsbrief: Today Facebook announced that it's bringing video ads to its desktop apps "to attract more people to install and play Facebook desktop games." As users view more videos on the site, there are more opportunities to drive them, via ads, to try new games, Facebook maintains.

Games are still a big part of Facebook on desktop, but as the overall industry continues its transition to mobile -- and the company trumpets its own mobile efforts -- they have lost their shine. Over its last few earnings calls, Facebook has said that its desktop app payments revenue is declining and will continue to decline.

However, there may still be a chance for success on the platform: Criminal Case launched in 2013 as big industry players began to focus on mobile, and became a huge hit on the platform; now, it's a major title across multiple platforms, including mobile, for its developer Pretty Simple.

You can find out more about Facebook's video ad program (including how to sign up) at its official blog.



Related Jobs

Square Enix Co., Ltd.
Square Enix Co., Ltd. — Tokyo, Japan
[01.22.20]

Experienced Game Developer
Tenacious Entertainment
Tenacious Entertainment — Bellevue, Washington, United States
[01.21.20]

UI Artist / Designer
Heart Machine
Heart Machine — Culver City, California, United States
[01.21.20]

VFX Artist
Heart Machine
Heart Machine — Culver City, California, United States
[01.21.20]

Animator









Loading Comments

loader image