Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 22, 2019
arrowPress Releases








If you enjoy reading this site, you might also want to check out these UBM Tech sites:


PS4 and Xbox One aren't big in China, yet TV-based games grow in popularity

PS4 and Xbox One aren't big in China, yet TV-based games grow in popularity

July 1, 2015 | By Christian Nutt




The Chinese gaming market is dominated by PC and mobile games -- consoles are not a factor. That's partially because between 2000 and last year, consoles were banned in the country.

Both the Xbox One and the PlayStation 4 have launched in China -- to near-silence. Fewer than 550,000 of both consoles, combined, will be sold in 2015, analyst firm Niko Partners estimates.

Here's the interesting bit: The firm predicts revenue from all TV-based games at $654 million in 2015; that number, it says, will swell to $3.0 billion by 2019.

What accounts for that much money? Smart TVs and Android set-top boxes: Two platforms that have not taken off in the West. Chinese companies like Snail Game are offering Android-based devices like the OBox, which feature more locally-developed content and focus on free-to-play games.

Flagging microconsole maker Ouya was even able to pick up a $10 million investment from Chinese internet giant Alibaba on the back of the popularity of the Android-based TV gaming market.

Set-top boxes and smart TVs will overtake consoles in 2019 in China, Niko says.

If you want more details, Niko offers a premium research report on the market. Niko analyst Lisa Hanson has written about the topic on Gamasutra before, too. Earlier this year, she shared her predictions for the Chinese game market for 2015.  



Related Jobs

Sony PlayStation
Sony PlayStation — San Mateo, California, United States
[05.21.19]

Sr. Manager, Competitive Gaming (North America)
tinyBuild LLC
tinyBuild LLC — Bellevue, Washington, United States
[05.21.19]

Office Administrator
Cold War Game Studios, Inc.
Cold War Game Studios, Inc. — Remote, California, United States
[05.21.19]

Level / Encounter Designer
Insomniac Games
Insomniac Games — Burbank, California, United States
[05.21.19]

User Experience Researcher









Loading Comments

loader image