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Video: How SteamWorld Dig's devs found success in the 'blue ocean' of 3DS

August 27, 2015 | By Staff

August 27, 2015 | By Staff
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More: Console/PC, Business/Marketing, Video, Vault



Making a quality game is messy business, and manging to pull it off doesn't guarantee success - once you make your great work, you must be able to sell it.

The key is getting visibility and buzz, and at GDC Europe 2015 Image & Form (SteamWorld Dig) CEO Brjann Sigurgeirsson explained how to do that with a minimum of expertise, contacts or huge budgets.

The trick, he says, is to steer clear of the "red ocean" markets -- the highly competitive, overstuffed mobile market, for example -- and focus on bringing your game to a "blue ocean" like the Nintendo 3DS. Do that, argues Sigurgeirsson, and you'll have greater success developing premium games.

His presentation was funny, practical, and well worth your time to watch for free over on the official GDC YouTube channel.

About the GDC Vault

In addition to this presentation, the GDC Vault and its new YouTube channel offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers.

Those who purchased All Access passes to recent events like GDC, GDC Europe, and GDC Next already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page. Finally, current subscribers with access issues can contact GDC Vault technical support.

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