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Sponsored: Threats to success in the game industry (and how to beat them)

Sponsored: Threats to success in the game industry (and how to beat them)

September 17, 2015 | By Akamai Technologies

Come join cloud service company Akamai Technologies for a free webinar that explores effective ways to meet some of the most serious challenges in the business of video games. The hour-long webinar takes place Tuesday, September 29, 2015 at 2 p.m. EDT.

Register here!

Using up-to-date metrics derived from Akamai’s intelligent platform, along with developer and player feedback, Akamai senior marketing manager Nelson Rodriguez will cover: 

  • The roadblocks to acquiring new users profitably across devices, from your marketing website, to trial, to install, to day one conversions. 
  • The never-ending challenge and high stakes of retaining players by keeping content fresh, and delivering fast, flawless game experiences every time. 
  • The daily risk of data theft and server downtime from an ever-expanding range of cyber attacks that can drive high player churn, and disrupt your revenue stream.

About the speaker:

Nelson Rodriguez is senior marketing manager for games at Akamai Technologies, where he oversees the company’s global marketing strategy for the games industry. Rodriguez has helped launch dozens of games across every platform, including blockbusters like Halo 3, Tekken 5, and Assassin’s Creed Brotherhood, and indie titles like Tweet Defense and A Kingdom for Keflings. After two years on the Xbox marketing team, developing social and community strategy, he spent six years creating award-winning digital marketing campaigns for clients like Ubisoft, Microsoft, Sony and Hasbro.

You can register for the free webinar here. It only takes a couple minutes!

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