Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 26, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Survey: Game pre-orders on the rise, strongly tied to sadness

Survey: Game pre-orders on the rise, strongly tied to sadness

October 14, 2015 | By Alex Wawro

October 14, 2015 | By Alex Wawro
More: Console/PC

This week Adobe published results from its recent survey of trends in the video game industry, and they include findings that suggest the video game pre-order business is growing year-over-year even as most people find the topic depressing.

Developers, especially those who work at big-budget studios, may appreciate learning that (according to Adobe) pre-orders of games are generating 33 percent more revenue year-over-year, and the number of pre-orders is up 24 percent in the same period. 

Yet popular opinion seems to be negative, as Adobe claims the most popular emotion associated with social media conversations about video game pre-orders is sadness. Joy is #2 on the spectrum, followed (oddly) by admiration.

Adobe culled these results from what it calls "consumer data comprising +4 billion global visits" to websites in various industries, as well as "20+ million engagements" on platforms like Twitter, Facebook and YouTube.

If you're curious about those results, you can check out Adobe's full "U.S. Gaming Trends 2015" report for more data on everything from E3 media trends to VR hype.

Related Jobs

Moon Studios
Moon Studios — Remote, California, United States

Senior Character TD
Stray Bombay Company
Stray Bombay Company — Seattle, Washington, United States

Senior Unreal Engineer
Digital Extremes Ltd.
Digital Extremes Ltd. — London, Ontario, Canada

Senior Lighting Artist
Airship Syndicate
Airship Syndicate — Austin, Texas, United States

Mid to Senior Worldbuilder - Unreal Engine

Loading Comments

loader image