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July 12, 2020
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Facebook to tone down game invites, again

Facebook to tone down game invites, again

October 29, 2015 | By Christian Nutt

Years ago, Facebook toned down game invites after users complained that they were getting in the way of enjoying its platform. That's apparently happening again, according to a report from Business Insider.

"There are some tools that are kind of outdated that allow people to send invitations to people who have never used a game... And we hadn’t prioritized shutting that down, but if this is the top thing that people care about, then we’ll prioritize that and we’ll do it," said CEO Mark Zuckerberg, speaking at a townhall Q&A at the Indian Institute of Technology Delhi.

Apparently, that was the top question he got from the audience at the event, spurring action.

"We are constantly looking to improve how people discover and engage with games via Facebook. We are now testing new ways to deliver game requests to only engaged players who are most likely to find them relevant," a Facebook rep told Business Insider.

Facebook has been selling its login system as a great promotional and discovery tool for mobile developers; last year, the company claimed it sent 735 million referrals to games every day.

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