Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 17, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Ubisoft sees sales plummet due to lack of tentpole titles

Ubisoft sees sales plummet due to lack of tentpole titles

November 4, 2015 | By Alex Wawro

Ubisoft seems to be struggling to measure up to its success last year with Watch Dogs, as the company reported a significant year-over-year drop in sales via its latest earnings report.

For the six months ended September 30th -- and thus before the October launch of Assassin's Creed Syndicate -- Ubisoft reported €207.3 million (~$224.9 million USD) in sales, a 60.3 percent drop (at constant exchange rates) year-over-year.

"The fact that more than 80 percent of our annual sales are expected to be generated in the second half of the year mechanically weighed on our earnings for the first six months,” admitted Ubisoft chief Yves Guillemot in the company's earnings report.

The lion's share of those sales are expected to come from five tentpole titles expected to release in the latter half of Ubisoft's 2015 fiscal year: The Division, Rainbow Six Siege, Far Cry Primal and the recently-released Just Dance 2016 and Assassin's Creed Syndicate.

Guillemot also touted the fact that nearly half of Ubisoft's sales (48.3 percent) for the first half of its 2015 fiscal year came from its "digital segment" of digitally-distributed games, rather than sales at retail.

That's a significant increase from the same period last year, when Ubisoft's digital segment only accounted for 27.8 percent of sales, but it's actually a bit of a decrease from the first quarter of this year, when Ubisoft noted that 56 percent of its sales were coming from digitally-distributed games.

Of course, the company's actual earnings on these sales are yet unclear, as under French accounting law Ubisoft is not required to publicly report its actual profits until the end of its fiscal year.

Related Jobs

Disruptor Beam, Inc.
Disruptor Beam, Inc. — Framingham, Massachusetts, United States

Senior Game Designer
MADFINGER Games — Brno, Czech Republic

Platform Developer
University of Huddersfield
University of Huddersfield — Huddersfield , England, United Kingdom

Part-time Hourly Paid Lecturer – Games and Web
Vicarious Visions
Vicarious Visions — Albany, New York, United States

Software Engineer

Loading Comments

loader image