Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 24, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

56% of global mobile game revenue is being generated in Asia

56% of global mobile game revenue is being generated in Asia

November 17, 2015 | By Chris Kerr

According to a new report by video game research outfit EEDAR, the mobile game market will have generated over $25 billion in yearly revenue by the end of 2015, with over half of that coming out of the Asia Pacific (APAC) region. 

As it stands, North America is the most lucrative market, generating $5.14 billion this year alone. 

Collectively, however, APAC continues to be the fastest growing market, with the region, which includes Japan, South Korea, and China, supporting roughly 50 percent of the world's mobile game players, who are currently generating 56 percent of the world's mobile revenue. 

Breaking that down, Japan, a country with a player base of 45.8 million, generated $5.16 billion last year. China's 314.8 million-strong player base generated $5.01 billion, while South Korea's 19.3 million mobile gamers added an extra $1.37 billion to the pile. 

When it comes to average monthly spend Japanese players top the charts, dropping $9.39 on mobile titles each month.

South Korean players take second place, dishing out $5.91 on average every month, while those in North America and China shell out $3.30 and $1.32 respectively each month.

The report estimates that there are now 1.5 billion mobile gamers around the world, with the revenue they generate accounting for 30 percent of the global gaming market's total revenue.

The research also shows that the North American market is driven by female players, who make up 55 percent of the U.S. and Canada's mobile gaming population. That trend isn't mirrored in the APAC markets, however, with male gamers outnumbering their female counterparts in Japan, China, and South Korea. 

Although the gender splits vary by region, the age distribution of mobile players remains largely the same, and most players now fall into the 25-35 age bracket. 

Patterns of play are also relatively similar across all regions, with the majority spending 3-4 hours a week playing mobile and tablet games.

You can download the full report for free over on the EEDAR website

Related Jobs

Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States

Senior Engine Programmer
Insomniac Games
Insomniac Games — Burbank, California, United States

Lead Character TD — Austn, Texas, United States

Senior Community Manager, World of Warships
HB Studios
HB Studios — Lunenburg/Halifax, Nova Scotia, Canada

Experienced Software Engineer

Loading Comments

loader image