Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 19, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Bethesda nearly outspent Activision last month with $14M in  Fallout 4  TV ads

Bethesda nearly outspent Activision last month with $14M in Fallout 4 TV ads

December 7, 2015 | By Alex Wawro

Bethesda made a rare appearance alongside Activision, Ubisoft and Electronic Arts in the big-spender charts for video game TV ads last month, reportedly dropping more than $14 million on four separate Fallout 4 ads that ran nearly 800 times across 21 networks.

Those figures come courtesy of a monthly report from ad analytics firm syndicated on GamesBeat, and they're notable for suggesting that big-budget publishers have returned with the holiday season to dominate TV ad spend after being eclipsed by mobile game companies earlier this year.

Back in April chief Sean Muller claimed that together King, Supercell, Machine Zone and uCool accounted for 30 percent of all money spent on video game TV ads in the first half of 2015, mostly centered around the Super Bowl American football event. 

Skip forward to November, and mobile game makers are nowhere to be seen in's accounting of the month's top 5 spenders; instead, it's Activision (Call of Duty: Black Ops 3) leading at $18.6 million, followed by Bethesda (Fallout 4), Electronic Arts (Star Wars: Battlefront), Ubisoft (Tom Clancy's Rainbow Six: Siege) and Nintendo (Pokemon Super Mystery Dungeon

Related Jobs

Dream Harvest
Dream Harvest — Brighton, England, United Kingdom

Technical Game Designer
Rockstar Games
Rockstar Games — Edinburgh, Scotland, United Kingdom

Facial Animator
Insomniac Games
Insomniac Games — Burbank, California, United States

Director, Art Management
DigiPen Institute of Technology
DigiPen Institute of Technology — Redmond, Washington, United States

Assistant Profesor

Loading Comments

loader image