Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 27, 2018
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Nintendo: Price Cut Drives Wii Sales Up 85 Percent Week-To-Week

Nintendo: Price Cut Drives Wii Sales Up 85 Percent Week-To-Week

November 30, 2009 | By Leigh Alexander

November 30, 2009 | By Leigh Alexander
More: Console/PC

As market signs point to Nintendo's continuing challenge to restore the peak days of the Wii hardware sales boom, the company's $50 console price cut late in September played a key role, the company says.

Sales and marketing VP Cammie Dunaway tells the San Francisco Chronicle that since the global price reduction, which put the Wii at $199, sales of the console have been up 85 percent on a weekly basis.

Although its DS handheld platform continued to perform strongly throughout the year, Wii sales have seen declines for much of the middle of 2009. September was the first month in three years that Wii failed to top the monthly NPD hardware sales charts, led by the DS and the PlayStation 3 on the strength of Sony's own price cut.

But following the Wii's price cut in October, the console experienced a turnaround, surging to 127,000 units per week versus 93,000 units per week in September.

Analysts have turned a sharp eye on declines in Wii hardware and a contraction in its software market; after Nintendo's explosive 2009, much of the industry's overall growth this holiday depends on whether Nintendo can sustain its momentum.

Related Jobs

Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States

Senior System Designer
Wargaming Seattle
Wargaming Seattle — Redmond, Washington, United States

Design Director
Cold Iron Studios
Cold Iron Studios — San Jose, California, United States

Infrastructure Engineer
Cold Iron Studios
Cold Iron Studios — 95113, California, United States

Console Gameplay Engineer

Loading Comments

loader image