Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 24, 2021
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

EA fails to trademark  Unravel  in the U.S.

EA fails to trademark Unravel in the U.S.

January 22, 2016 | By Chris Kerr

EA has failed to trademark the name of its upcoming 2D platformer, Unravel, in the U.S. because of a "likelihood of confusion" with a children's board game. 

According to a thread on NeoGAF, the United States Patent and Trademark Office (USPTO) refused EA's filing because Unravel - which focuses on the journey of a sentient woolen character called Yarny -  is too similar to "Beary's Unravel Game", a board game produced by a company called SimplyFun. 

Aimed at young children, Beary's Unravel Game - shown below - asks players to identify and trace the path from one end of a kite string to the other. 

At a glance, it's difficult to see how anyone could confuse the two. Yet, according to the USPTO, that isn't the problem. The issue, it says, stems from the similarity of the names themselves.

"When comparing marks, the test is not whether the marks can be distinguished in a side-by-side comparison, but rather whether the marks are sufficiently similar in terms of their overall commercial impression," said the USPTO in a statement highlighted on NeoGAF.

"The applicant’s mark, 'UNRAVEL' is identical to the registrant’s mark, 'UNRAVEL', and will lead to consumer confusion."

Despite its failure to trademark the game in the states, EA has told news website GameWatcher that Unravel will still release as planned, and won't be subject to a name change. 

"The trademark application does not impact the game title of Unravel, and we’re looking forward to the game launching on February 9," said the publisher.

Related Jobs

Insomniac Games
Insomniac Games — Burbank, California, United States

Technical Artist - Pipeline
Insomniac Games
Insomniac Games — Burbank, California, United States

Engine Programmer
Insomniac Games
Insomniac Games — Burbank, California, United States

Character TD
Legends of Learning
Legends of Learning — Baltimore, Maryland, United States

Senior Gameplay Engineer - $160k - Remote OK

Loading Comments

loader image